Does it Pay To Advertise?

Updated: Sep 29

The Melbourne Jazz Jammers posted its 200th advertisement on Melband this week: this is an excuse for some creative rubbish writing on my part, but it gets over 100 hits a week, and has been instrumental (hah) in attracting some good musos to the jam. The ads are under three categories: Other Musicians, Singers and Bass players. Some sample ads:

Melband Ad for Musicians On again this Sunday 29th April from 4.00pm onwards, at the Leinster Arms, Gold Street, Collingwood. The Jam session went off last week – 22 musos and singers and a crowded venue loving every minute of it, so this week absolutely no-one will turn up, possibly, and that is your chance to get in with the regulars – or boot them off and strut your stuff in front of a crowd so small it won’t matter if you stuff your strut instead.

If you are up for it, just stroll through the door and look like a muso (you can choose from uber-kewl, disdainful, nervous or broke). You are guaranteed a spot, ‘cos we don’t go home til we’re done. You get points for a goatee beard, pork pie hat or dreadlocks. Extra points for bringing the wife, but only if it someone else’s.

Melband ad for Bass Players Sunday 1st April from 4.00pm onwards: electric or double bass players wanted to join a quiet little jam session, at the Leinster Arms, Gold Street Collingwood.

Just bring your bass to the door, or steal someone else’s if you have to. You are guaranteed plenty of playing time with a variety of musicians, most of whom have been known to read a chart. If we all get a bit lost, we call it a bass solo anyway…

Melband Ad for Singers The Annual 21st of May Jazz Jam: Get up and Sing!

Singers are invited to this yearly event, from 4.00pm onwards, at the Leinster Arms, Gold Street Collingwood on Sunday. Strangely, it is always held on the Sunday nearest 21st May, which happens to be May 21st this year, and is one of only about 48 jam sessions held at this venue each year. Nobody knows what it commemorates, but they still turn up to jam, sip lunatic soup and make idle but mildly malicious gossip. Starts at 4.00, descends into happy chaos by 4.03, goes ’til 7.30 or later.

Bass Player ads get twice as many hits as the others. Go figure. TW


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